The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your business profile.
When creating a theme for Instagram, you’ll need to give some thought to:
- Colors to use
- Filters to apply to your images
- Type of content to post (just a rough idea at this stage)
Take a look at Canva’s Instagram account. They post a lot of different types of content but they’re strict about the colors they use.
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