YouTube has become a content phenomenon. Back in 2005 when the first YouTube video Me At The Zoo was uploaded, nobody would have imagined just how important this video sharing medium was going to be. Google clearly saw the potential of YouTube, however, and only 18 months after YouTube’s co-founder shared his zoo visit with the world, Google announced it was paying $1.65 billion for the service.
Since then the power and influence of YouTube have grown at breath-taking speed. It can even claim to be the world’s second largest search engine - after Google itself. Some of its statistics are quite staggering:
- Total number of people who use YouTube - 1,325,000,000
- Hours of video uploaded to YouTube every minute - 300 hours
- Number of videos viewed on YouTube every day - 4,950,000,000
- Average number of mobile YouTube videos per day - 1,000,000,000
Google commissioned a survey in 2016 to understand what the latest viewing trends on YouTube were. Some highlights of the survey were:
- 6 out of 10 people prefer online video platforms to live TV
- In an average month, 8 out of 10 18-49-yer-olds watch YouTube
- On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable tv network
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